Live Personalization at the Shopbop Miami Pop-Up: Engraving and Foil Embossing
In April 2025, I had the honor of partnering with Shopbop for their highly anticipated Miami pop-up experience, offering live personalization across multiple exclusive events.
From elegant dinners to in-store activations, I had the opportunity to showcase a variety of engraving and foil embossing techniques, creating unforgettable keepsakes for VIP guests, influencers, and loyal clients.
At A Handful of Letters, we believe that personalization transforms any moment into something extraordinary — and this series of events was a perfect example of how thoughtful artistry elevates every guest experience.
Engraving at the Opening Celebration: La Màrtola Restaurant
The pop-up’s kickoff event took place at the beautiful La Màrtola restaurant in Miami, where my assistant and I provided live ceramic engraving for VIPs and influencers.
Each guest received a beautifully crafted ceramic coffee cup, hand-engraved live with their name, initials, or a meaningful word — turning a simple piece into a treasured keepsake.
Watching the excitement on guests’ faces as they saw their cup transformed in real time was one of the highlights of the night. Personal, elegant, and thoughtfully curated — the experience set the perfect tone for the Shopbop pop-up's launch.
In-Store Activation with Skin by Ella Rose: Beauty Product Engraving
Our second event took place at the Shopbop pop-up boutique, in collaboration with Skin by Ella Rose.
This activation was all about beauty and personalization: I engraved eyebrow gels, blushes, and lip glosses live as a gift with purchase, offering clients a luxurious, unexpected touch.
To add even more magic to the experience, each guest also received a hand-engraved set of hair clips — perfect for elevating their beauty routines with a personalized accessory.
Guests loved the opportunity to customize both their beauty essentials and stylish accessories, creating beautiful memories and keepsakes all in one experience.
Foil Embossing at the Shopbop x La Maregold Event: Customized Luggage Tags
For our final pop-up activation, we shifted gears and offered live foil embossing on leather luggage tags in collaboration with La Maregold.
Guests chose from six vibrant tag colors and could personalize their tag with either:
Elegant serif block letters, or
My signature calligraphy style.
They also selected their favorite metallic finish — classic silver or gold foil — to make each piece truly their own.
Offering personalization options allowed every guest to create a luggage tag that reflected their own personal style, and watching their reactions as their designs came to life was absolutely unforgettable.
Special Touch for Agua Bendita’s Private Dinner: Calligraphy Place Cards
In addition to the pop-up activations, I was also commissioned to create handwritten calligraphy place cards for an exclusive Agua Bendita x Shopbop dinner event.
Each card was crafted in a delicate, modern calligraphy style, adding a final touch of sophistication to a beautifully curated evening.
It’s these small, thoughtful details — where artistry meets guest experience — that elevate events from memorable to truly exceptional.
Why Live Personalization Matters at Brand Activations
At events like Shopbop’s Miami pop-up, live personalization offers brands an unmatched opportunity to:
Create genuine guest engagement
Offer memorable, customized gifts
Enhance organic social sharing
Align with luxury craftsmanship and experiential marketing trends
Guests feel seen, valued, and excited — and brands leave a lasting, positive impression.
About A Handful of Letters
Based in Orlando and traveling nationwide, A Handful of Letters specializes in luxury live event personalization, offering calligraphy engraving, leather embossing, fashion sketching, and hand painting for brand activations, corporate events, and private celebrations.
We frequently serve clients across Orlando, Miami, Fort Lauderdale, Palm Beach, New York City, and beyond — creating beautiful, meaningful moments through timeless artistry and modern elegance.
Let’s Elevate Your Next Event
If you're planning a brand activation, pop-up, conference, or luxury celebration and want to create unforgettable guest experiences, I would love to collaborate.
Visit www.ahandfulofletters.com, follow our event highlights on Instagram @ahandfulofletters, or reach out directly at hello@ahandfulofletters.com.
Let’s create something beautiful — one personalized keepsake at a time.
