Live Foil Embossing at the CFMA Tradeshow with Corpay - Orlando Luxury Event Personalization

At the 2025 CFMA Tradeshow in Orlando, Corpay transformed their booth into a hub of elevated engagement with one of the most sought-after experiences at the event: live hot foil embossing on premium leather tech organizers. Hosted at the elegant Gaylord Palms Convention Center, this activation brought together brand sophistication, thoughtful gifting, and a wow-worthy interactive moment — all in one stylish presentation.

With over 200 custom pieces created in just two hours, the buzz spread quickly: personalization wasn’t just a nice-to-have — it became the moment.

A Corporate Giveaway That Actually Stands Out

In the world of conventions and trade shows, branded giveaways are everywhere — pens, notepads, mugs. But what stops people in their tracks? Real-time, luxury personalization.

Corpay understood this well. Their guests were invited to choose from two types of refined leather organizers, both practical and stylish. Then, right in front of them, each piece was foil embossed live in either gold or silver, with the guest’s name or initials. They could even select the font style — classic block or calligraphy-inspired script — adding yet another layer of customization.

The result? An unforgettable branded moment. And a gift their clients would actually keep.

200+ Custom Organizers, 2 Hours, 2 Artists — And a Line Out the Door

The activation was fast-paced and efficient without ever feeling rushed. Two artists from A Handful of Letters worked simultaneously to keep the momentum going, customizing well over 200 organizers in just two hours.

The popularity of the experience spread through the convention floor almost instantly. Attendees began sharing the activation with colleagues, and a line formed with those hoping to snag their own one-of-a-kind item. Eventually, demand exceeded supply — guests who missed out expressed genuine disappointment.

That sense of exclusivity — the “I need to get in line before it’s too late” feeling — is exactly what turns a booth into a destination.

Why Hot Foil Embossing Works So Well at Trade Shows

Personalization, especially done live, is more than a trend — it’s an experiential marketing powerhouse. Brands like Corpay recognize that in a sea of handshakes and flyers, guests crave something they can connect to emotionally.

Here’s why hot foil embossing makes such an impact at events like CFMA:

1. Luxury Meets Tactile Branding

Embossed leather is inherently elegant. It evokes craftsmanship, attention to detail, and quality — values that align with upscale, finance-forward brands like Corpay.

2. It’s Personal (Literally)

Seeing your name beautifully imprinted in real time on a premium item? That’s a core memory. It adds emotional weight to an otherwise functional gift.

3. It’s Shareable

Guests took photos, posted on social, and tagged the brand — turning every embossed organizer into both a memento and a marketing asset.

4. It Reinforces the Brand

Because Corpay's logo was already stamped onto each organizer, the personalization didn’t compete with the branding — it enhanced it. Guests left with something useful, beautiful, and tied to Corpay’s name.

From Logistics to Luxury — How It All Came Together

This wasn’t just an impressive personalization moment — it was a perfectly timed, well-executed experience. Here’s how the activation came together:

• Venue: Gaylord Palms Convention Center, Orlando

• Date: May 18, 2025

• Client: Corpay

• Activation Style: On-site hot foil embossing

• Customization Options:

  • Gold or silver foil

  • Script or block lettering

  • Guest’s name or initials

• Team: Two live artists

• Timeframe: 2 hours

• Result: 200+ luxury gifts personalized on-site

Every detail — from setup to foil selection — was designed to reflect the brand’s prestige and leave guests feeling seen and valued.

What Is Live Foil Embossing?

In case you’re new to the term, hot foil embossing is a technique that uses heat, pressure, and metallic foil to create a gleaming impression on leather or paper goods. At live events, the process is done in real time, adding an artisan-like flair to even the most polished brand experiences.

Guests often describe it as “fascinating to watch” and “shockingly fast.”

It’s perfect for: Corporate gifting, Event giveaways, Client appreciation, Brand activations, Luxury product personalization and more!

Planning a Trade Show Activation in Orlando?

Live personalization doesn’t just attract guests — it keeps them talking. Whether you’re hosting a booth at the Orlando Convention Center, launching a new product in partnership with a boutique, or looking to offer a unique client appreciation moment, this type of experience makes your brand memorable.

We serve luxury brands, agencies, and event teams across Orlando, Miami, Palm Beach, and beyond. Every detail — from setup to scripting — is customized to meet your aesthetic and timeline.

Let’s Celebrate Your Next Event

If you're planning a brand activation, luxury gifting experience, or guest appreciation event and would love to offer your guests something personal and memorable, I would love to connect with you.

Learn more at www.ahandfulofletters.com, follow behind-the-scenes moments on Instagram @ahandfulofletters, or reach out directly at hello@ahandfulofletters.com.

Let’s create something unforgettable together — one beautiful moment at a time.

XO,