Personalized Luxury at Café Chemistry: Live Leather Foil Embossing on Ray Ban x Meta for the AAD Annual Meeting 2025 in Orlando
In mid-April 2025, I had the pleasure of providing live personalization for Café Chemistry, an exclusive event designed for Canadian dermatologists during the AAD Annual Meeting at The Capital Grille in Orlando.
Planned by Patrick J. Clayton Productions, this private gathering brought together leading professionals for an evening of connection, celebration, and thoughtful gifting.
At A Handful of Letters, we believe that every detail matters — and offering guests a personalized experience is one of the most powerful ways to create memories that linger long after the event is over.
Adding a Personal Touch to a Special Celebration
As part of the evening’s curated gifting experience, each guest received an impressive assortment of brand goodies, including products from Neutrogena, Aveeno, and Rogaine, along with a cutting-edge pair of Ray-Ban Meta smart glasses.
I had the honor of offering live gold foil embossing on the leather Ray-Ban x Meta cases, personalizing each one with the guest’s initials in my signature calligraphy style.
Over the course of just two and a half hours, I personalized 60 leather cases by hand, creating elegant, customized pieces that guests could treasure along with their new technology.
The atmosphere was full of excitement as guests watched their initials come to life — many sharing how special it felt to have something tailored just for them.
Why Live Personalization Elevates Guest Experiences
Bringing live artistry into events like Café Chemistry adds more than just a decorative touch. It creates a moment of connection between the guest and the brand, offering something exclusive, luxurious, and deeply personal.
Live personalization offers key benefits for luxury and corporate events:
Creates immediate emotional engagement: Watching a piece being customized just for you leaves a lasting impact.
Aligns with luxury brand values: Craftsmanship, quality, and attention to detail reflect the core values of brands like Neutrogena and Ray-Ban x Meta.
Encourages organic social media sharing: Guests love showcasing personalized gifts online, extending the event’s reach naturally.
Increases perceived value: Personalization elevates a standard gift into a meaningful keepsake.
About A Handful of Letters
Based in Orlando, Florida and traveling for events nationwide, A Handful of Letters specializes in providing luxury live event personalization for brand activations, corporate events, and private celebrations.
Our services include live calligraphy engraving, foil embossing, leather monogramming, and hand painting, each done entirely by hand to create beautiful, lasting memories.
I personally attend almost every event to ensure the highest level of artistry and guest interaction, with a trained team available to support larger activations and multi-day events.
Let’s Personalize Your Next Event
If you're planning a luxury activation, a brand launch, or a VIP client event and would love to offer your guests a thoughtful, personalized experience, I would love to connect with you.
You can learn more about our services at www.ahandfulofletters.com, follow along for live event highlights on Instagram @ahandfulofletters or reach out directly at hello@ahandfulofletters.com.
Let's create something beautiful!
XO,
Valentina Rodriguez, lead artist and owner.
