Personalized Luxury for VIP Guests at the Miami Grand Prix: Live Foil Embossing at 1 Hotel South Beach
Earlier this month, I had the opportunity to bring live personalization to a truly high-energy, high-profile setting — the Miami Grand Prix 2025.
Hosted at the stunning 1 Hotel South Beach, Rokt and Oracle Red Bull Racing partnered with Sunglass Hut to create a VIP gifting experience for their special guests, and I was honored to be part of it.
At A Handful of Letters, we specialize in elevating luxury events with handcrafted personalization — turning thoughtful details into unforgettable memories. This event was the perfect example of how even in the midst of the excitement of race weekend, a personal touch can make a lasting impact.
Live Foil Embossing: A VIP Experience from Start to Finish
Throughout the weekend, I offered live foil embossing on premium sunglass cases for VIP guests, creating a personalized keepsake to commemorate their Miami Grand Prix experience.
Guests had the option to customize their case with either:
An elegant serif font for a timeless, clean look, or
My signature calligraphy style for a more fluid, feminine, and artistic touch.
From the moment guests entered the Sunglass Hut activation, they were treated to a VIP experience — selecting their eyewear and then watching as their leather case was embossed live, adding a sophisticated, personal detail they could take home.
I was on-site both before and after the race, ensuring that guests had ample opportunity to create something special, whether they were gearing up for the excitement or celebrating after the checkered flag.
Why Live Personalization Creates Lasting Memories
At fast-paced, high-energy events like the Miami Grand Prix, moments of personal connection stand out even more.
Live event personalization offers brands and hosts the opportunity to:
Create an emotional touchpoint: A personalized item feels thoughtful and exclusive.
Enhance the guest journey: Watching their piece be created on-site transforms a simple gift into a memorable moment.
Reflect brand values: Craftsmanship, luxury, and attention to detail mirror the premium experience brands like Rokt, Oracle Red Bull Racing, and Sunglass Hut are known for.
Inspire social sharing: Guests are proud to showcase their personalized pieces, naturally extending the event’s reach.
It's these thoughtful details that guests remember — long after the race weekend excitement fades.
About A Handful of Letters
Based in Orlando and traveling nationwide, A Handful of Letters specializes in luxury live event artistry for brand activations, corporate events, and private celebrations.
Our services include live calligraphy engraving, foil embossing, leather monogramming, and hand painting, each done by hand to create truly meaningful guest experiences.
I personally attend almost every activation to ensure that the artistry and guest interactions meet the highest standards. For larger activations, our trained team of artists is available to scale and support events of any size.
Let’s Create a Moment Your Guests Will Never Forget
If you're planning a luxury brand activation, client experience, or special event and would love to offer guests a personal, elevated memory, I would love to connect with you.
You can learn more about our services at www.ahandfulofletters.com, follow our live event highlights on Instagram @ahandfulofletters, or reach out directly at hello@ahandfulofletters.com.
Let’s create something beautiful, one personalized moment at a time.
XO,
Valentina, owner and lead artist.
