Jule Lip Gloss at Casa Neos - Live Engraving at the Miami Swim Week Closing Celebration
Miami Swim Week™ ended on a high note with an exclusive waterfront celebration at Casa Neos, hosted by CONTRA, Wilhelmina Miami, and Paraiso Miami Beach. The evening brought together industry tastemakers, influencers, and cultural creatives for one last night of fashion, music, and curated connection — and I was honored to join as the live personalization artist for Jule Lip Gloss.
Throughout the night, I engraved dozens of sleek lip gloss tubes by hand, transforming each one into a shimmering, customized keepsake. It was a perfect blend of beauty, branding, and unforgettable guest experiences — the kind of moment that turns a product into a personal memory.
A Beauty Activation Designed for Content & Connection
Set along the vibrant edge of the Miami River, Casa Neos served as the ultimate Swim Week backdrop — fresh, modern, and full of coastal energy. Guests sipped cocktails from Clase Azul, Saint Spritz, and Jule Lip Gloss while soaking up the sunset and mingling with editors, models, and creators.
At the heart of Jule’s station was a live sneak peek of their brand-new lip gloss shade, “La Vida” — a gold-shimmer gloss designed to capture the radiance of summer skin. I engraved each guest’s gloss with a name, word, or phrase in real time, drawing a crowd with every stroke of the tool.
A Shimmering Crowd Favorite
The response was electric. From the moment I engraved the first gloss, guests began lining up, phones in hand, eager to document the process and share it on their feeds. Content quickly began circulating online — videos of the engraving, tagged flatlays, and stories celebrating the brand's attention to detail.
The engraved lip gloss tubes became one of the most talked-about elements of the evening. Guests loved the tactile, personal nature of the experience — and they left not just with product, but with a piece of the party itself.
Powered by CONTRA, Created for Impact
One of the key forces behind the success of the evening was CONTRA, the invite-only private events platform that powered several of the most exclusive Swim Week experiences. This closing event at Casa Neos was no exception. With their focus on curated connection and meaningful engagement, CONTRA’s approach perfectly aligned with the kind of immersive, one-to-one moment that live personalization delivers.
Whether you're activating a beauty brand or curating a luxury gifting experience, CONTRA’s format allows artists like myself to deliver value not just to attendees, but to the brands looking to deepen their impact.
Why Live Engraving Works So Well for Beauty Brands
At high-touch events like this, every detail matters — and live engraving becomes an extension of the brand’s storytelling. Here’s why it works:
💄 1. It Adds Personal Value
Guests connect with products more deeply when they see their name or message elegantly engraved in real time.
📸 2. It Sparks Organic Buzz
Guests filmed their engravings, shared unboxings, and created content that gave Jule instant social reach — beautifully styled and 100% authentic.
✨ 3. It Fits the Vibe
With glam makeup, golden shimmer, and Miami’s signature edge, the personalization added exactly the right blend of luxury and fun.
🤝 4. It Builds Long-Term Brand Affection
Moments like these linger long after the party ends. A gloss engraved with your name becomes a keepsake — and the brand becomes a part of that memory.
Services That Fit Seamlessly into Beauty, Fashion & Lifestyle Events
Whether it’s a press event, product launch, or content creator gathering, I specialize in on-site activations that create standout moments — all fully mobile, beautifully styled, and designed to complement your brand environment.
Popular services include:
Cosmetic & fragrance bottle engraving
Hot foil embossing on pouches, compacts, and gifting accessories
Live calligraphy for packaging, notes, and menus
Leather monogramming for travel goods and gift bags
Serving Miami, Palm Beach & Nationwide
While I’m often based in Miami, Palm Beach, and Orlando, I offer nationwide luxury event personalization for brands and planners across the country. From rooftop celebrations in LA to press dinners in NYC, I bring a seamless blend of artistry, professionalism, and thoughtful detail — wherever your brand needs it.
Let’s Celebrate Your Next Event
If you're planning a beauty activation, luxury product launch, or influencer event and want to offer your guests something personal and unforgettable, I would love to connect with you.
Learn more at www.ahandfulofletters.com, follow behind-the-scenes moments on Instagram @ahandfulofletters, or reach out directly at hello@ahandfulofletters.com.
Let’s create something unforgettable together — one beautiful moment at a time.
XO,
Valentina
